To build such a consequential business, Discord will need more than imagination. That is a prize potentially so large that attempts to quantify it risk being off base by several orders of magnitude. For Discord to reach its obscene potential, CEO Jason Citron - no stranger to pivots - may have to embrace new technologies, consider different revenue streams, and lean into the novel paradigms of web3.ĭiscord has the chance to be the metaverse’s natural social infrastructure. Though the company has succeeded in securing a $15 billion valuation and earns hundreds of millions in revenue, there’s the sense that its current manifestation is perhaps only halfway to its end state. Unlike almost any other social business, Discord feels fluid, biotic, an organism that has yet to fully evolve. Yet the fact that Discord is best described in such rich, intricate metaphor is also an indication that its identity has not settled. Of course, it has also become the platform of choice for the many new entities, from protocols to NFT projects to DAOs, building in the lustrous, inchoate world of web3. Educational groups, investing communities, and avid fandoms rely on Discord’s service to commune and converse. First designed for gamers - the metaverse’s pioneers - time has allowed it to flourish on adjacent plots. More than any other business, the company is truly “metaverse native,” unwittingly built for the future. While Mark Zuckerberg believes he is best placed to homestead the metaverse, he may be surprised to find a thriving, indigenous species has already taken hold: Discord. Discord is not just a communication platform, it’s a hidden world. The fact that these work just as well for Discord as the official entries tells us something subtly profound. Imagine running through a wall to find your new school. Imagine a closet that opens onto a kingdom of talking animals. It’s a testament to the company’s customer love and broad usage that the results read like dispatches from an unknown and invisible realm Lucy and Edmund trying to explain Narnia, Harry relaying the magic of the wizarding world, Neo stumbling through a depiction of the The Matrix. Imagine, in other words, a place like Discord.Īs part of its latest ad campaign, Discord asked users to describe the chat platform to someone who had never used it before. Imagine a place where humans and bots live in harmony. Imagine a place where dank memes flow like honey.
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January 2023
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